Introduction to Advanced Customization offers an insight into the future potentials and challenges that the building sector will be facing in the following years. A strong inclination towards innovation in architecture and construction is foreseeable due to vast changes in the realms of computational design and advanced digital fabrication tools. These elements are transforming the socio-economic and cultural conditions of our contemporaneity and have a strong impact on the design disciplines. Advanced customization is the expression of a flexible construction industry seeking to improve building quality and originality through the use of computer controlled tools, integrated together by the experimental research on emergent technologies. The tendency to radical building customization can be seen both as a combination of a technology push and need pull to satisfy market demands. New methods of collaboration and process development—i.e. Parametric DesignParametric design and Building Information Modeling (BIM)BIM (Building information modelling/Building information model) —are supporting the file-to-factory process with an environment that involves interdisciplinary collaborations and higher levels of integration in the construction of personalized architecture.