Interviews in a polarized television market. The Anglo-American watchdog model put to the test

Television interviews with political candidates are pivotal moments in election campaigns. Previous studies in Anglo-American contexts have shown that adversarialism in television interviews can be predicted by the power of the politician and by the status of the interviewer. However, worldwide the structural conditions of the liberal media system are unique. This article studies how the Anglo-American watchdog model of interviews should be adapted to polarized television markets such as Italy, where broadcast organizations are politically, financially, and historically linked to different political blocks. A content analysis of the level of toughness in questions posed to politicians from different parties during the 2006 and 2008 Italian general elections showed that, in line with the watchdog model, journalists are more adversarial toward politicians who are likely to win the elections. Apart from this, interviews in polarized television markets follow a different model: Interviewers with high status are less adversarial, politicians from minor parties face more threatening questions, and partisan bias is more important than role bias. The generalizability of this model is discussed in the light of the polarization of television markets, partisan segregation, and the potential consequences for vote choice and election outcomes.