Internationalisation of New Product Development and Research & Development: Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India

Alexander Brem, Florian Freitag

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingForord/efterskriftForskningpeer review

Resumé

A rich body of literature has emerged from research on Western new product development (NPD). However, the impact of country- and culture-specific influences on these processes has not been examined in detail yet. Hence, this study identifies the differences in NPD practices between the Indian and German research and development (R&D) subsidiaries of multinational companies (MNCs). Data have been generated by interviews with R&D executives in both countries across multiple cases. The study samples strategic, organisational, and operational aspects and indicates differences in process coordination, reward systems, NPD creativity techniques, market orientation, and the average age of NPD teams. Other aspects, such as top management support, the use of structured NPD processes, and the use of heterogeneous NPD teams, show no substantial differences between the countries. Our findings suggest that, while some aspects are universally applicable across cultural frontiers, Western companies must understand Indias different expectations regarding NPD and adjust their practices accordingly.
OriginalsprogEngelsk
TitelManaging Innovation : Understanding and Motivating Crowds
RedaktørerAlexander Brem, Joe Tidd, Tugrul Daim
Udgivelses stedLondon
ForlagWorld Scientific
Publikationsdatoapr. 2019
Sider27-57
Kapitel2
ISBN (Trykt)9781786346483
ISBN (Elektronisk)9781786346490
DOI
StatusUdgivet - apr. 2019
NavnSeries on Technology Management
Vol/bind34
ISSN0219-9823

Fingeraftryk

New product research
New product development
Internationalization
Multiple case study
Innovation process
Germany
India
New product development teams
Top management support
New product development process
Market orientation
Creativity
Multinational companies
Reward system
Subsidiaries

Bibliografisk note

Originally published in International Journal of Innovation Management, 19(1), pp. 1–32.

Citer dette

Brem, A., & Freitag, F. (2019). Internationalisation of New Product Development and Research & Development: Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India. I A. Brem, J. Tidd, & T. Daim (red.), Managing Innovation: Understanding and Motivating Crowds (s. 27-57). London: World Scientific. Series on Technology Management, Bind. 34 https://doi.org/10.1142/9781786346551_0003
Brem, Alexander ; Freitag, Florian. / Internationalisation of New Product Development and Research & Development : Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India. Managing Innovation: Understanding and Motivating Crowds. red. / Alexander Brem ; Joe Tidd ; Tugrul Daim. London : World Scientific, 2019. s. 27-57 (Series on Technology Management, Bind 34).
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Brem, A & Freitag, F 2019, Internationalisation of New Product Development and Research & Development: Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India. i A Brem, J Tidd & T Daim (red), Managing Innovation: Understanding and Motivating Crowds. World Scientific, London, Series on Technology Management, bind 34, s. 27-57. https://doi.org/10.1142/9781786346551_0003

Internationalisation of New Product Development and Research & Development : Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India. / Brem, Alexander; Freitag, Florian.

Managing Innovation: Understanding and Motivating Crowds. red. / Alexander Brem; Joe Tidd; Tugrul Daim. London : World Scientific, 2019. s. 27-57 (Series on Technology Management, Bind 34).

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingForord/efterskriftForskningpeer review

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Brem A, Freitag F. Internationalisation of New Product Development and Research & Development: Results from a Multiple Case Study on Companies with Innovation Processes in Germany and India. I Brem A, Tidd J, Daim T, red., Managing Innovation: Understanding and Motivating Crowds. London: World Scientific. 2019. s. 27-57. (Series on Technology Management, Bind 34). https://doi.org/10.1142/9781786346551_0003