International Marketing at the Interface of the Alluring Global and the Comforting Local

Güliz Ger, Olga Kravets, Ôzlem Sandikci

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelMarketing Management : A Cultural Perspective
RedaktørerL. Peñaloza, N. Toulouse, L.M. Visconti
Udgivelses stedLondon
ForlagRoutledge
Publikationsdato2012
Sider30-42
ISBN (Trykt)9780415606820
StatusUdgivet - 2012
Udgivet eksterntJa

Citer dette

Ger, G., Kravets, O., & Sandikci, Ô. (2012). International Marketing at the Interface of the Alluring Global and the Comforting Local. I L. Peñaloza, N. Toulouse, & L. M. Visconti (red.), Marketing Management: A Cultural Perspective (s. 30-42). London: Routledge.
Ger, Güliz ; Kravets, Olga ; Sandikci, Ôzlem. / International Marketing at the Interface of the Alluring Global and the Comforting Local. Marketing Management: A Cultural Perspective. red. / L. Peñaloza ; N. Toulouse ; L.M. Visconti. London : Routledge, 2012. s. 30-42
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Ger, G, Kravets, O & Sandikci, Ô 2012, International Marketing at the Interface of the Alluring Global and the Comforting Local. i L Peñaloza, N Toulouse & LM Visconti (red), Marketing Management: A Cultural Perspective. Routledge, London, s. 30-42.

International Marketing at the Interface of the Alluring Global and the Comforting Local. / Ger, Güliz; Kravets, Olga; Sandikci, Ôzlem.

Marketing Management: A Cultural Perspective. red. / L. Peñaloza; N. Toulouse; L.M. Visconti. London : Routledge, 2012. s. 30-42.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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AU - Kravets, Olga

AU - Sandikci, Ôzlem

PY - 2012

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M3 - Book chapter

SN - 9780415606820

SP - 30

EP - 42

BT - Marketing Management

A2 - Peñaloza, L.

A2 - Toulouse, N.

A2 - Visconti, L.M.

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Ger G, Kravets O, Sandikci Ô. International Marketing at the Interface of the Alluring Global and the Comforting Local. I Peñaloza L, Toulouse N, Visconti LM, red., Marketing Management: A Cultural Perspective. London: Routledge. 2012. s. 30-42