Originalsprog | Engelsk |
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Tidsskrift | Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney |
Status | Udgivet - 2008 |
Integrating Word-of-Mouth Sources for Marketing of Complex Services
Chris Horbel, Herbert Woratschek
Publikation: Bidrag til tidsskrift › Konferenceartikel › Forskning › peer review