Integrating Word-of-Mouth Sources for Marketing of Complex Services

Chris Horbel, Herbert Woratschek

Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

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@inproceedings{3c836c4e81384ea2b83799fce4617c5f,
title = "Integrating Word-of-Mouth Sources for Marketing of Complex Services",
author = "Chris Horbel and Herbert Woratschek",
year = "2008",
language = "English",
journal = "Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney",

}

Integrating Word-of-Mouth Sources for Marketing of Complex Services. / Horbel, Chris; Woratschek, Herbert.

I: Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney, 2008.

Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

TY - GEN

T1 - Integrating Word-of-Mouth Sources for Marketing of Complex Services

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2008

Y1 - 2008

M3 - Conference article

JO - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

JF - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

ER -