Integrating Word-of-Mouth Sources for Marketing of Complex Services

Chris Horbel, Herbert Woratschek

Publikation: Bidrag til tidsskrift › Konferenceartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney
Status	Udgivet - 2008

Citationsformater

TY - GEN

T1 - Integrating Word-of-Mouth Sources for Marketing of Complex Services

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2008

Y1 - 2008

M3 - Conference article

JO - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

JF - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

ER -