Integrating Word-of-Mouth Sources for Marketing of Complex Services

Chris Horbel, Herbert Woratschek

Publikation: Bidrag til tidsskrift › Konferenceartikel › Forskning › peer review

OriginalsprogEngelsk
TidsskriftProceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney
StatusUdgivet - 2008

Citer dette

Horbel, Chris ; Woratschek, Herbert. / Integrating Word-of-Mouth Sources for Marketing of Complex Services. I: Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney. 2008.
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Horbel, C & Woratschek, H 2008, 'Integrating Word-of-Mouth Sources for Marketing of Complex Services', Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney.

Integrating Word-of-Mouth Sources for Marketing of Complex Services. / Horbel, Chris; Woratschek, Herbert.

I: Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney, 2008.

Publikation: Bidrag til tidsskrift › Konferenceartikel › Forskning › peer review

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T1 - Integrating Word-of-Mouth Sources for Marketing of Complex Services

AU - Horbel, Chris

AU - Woratschek, Herbert

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JO - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

JF - Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney

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Horbel C, Woratschek H. Integrating Word-of-Mouth Sources for Marketing of Complex Services. Proceedings of the Annual Conference of the Australian and New Zealand Marketing Academy, Sydney. 2008.