Innovating Business with Pinball Designs

Jacob Buur, Sune Klok Gudiksen

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

Many companies see the need to rethink their ways of doing business, in particular under the pervasive influence of Internet business. Design can play a prominent role here, as a way of expanding from a linear, rational conception of business model development. But rather than proposing ‘design thinking’ as an abstract approach, this paper shows how design materials (as used routinely in the design profession), when introduced in a business context can engage a cross-disciplinary circle of stakeholders and challenge them to reconsider their business assumptions. We will show how ‘tangible business models’ – for example in the form of pinball-like contraptions – encourage participants to play with hypotheses and experiment with scenarios as a way of innovating business models. In a sense this is ‘design thinking’ with hands and body.
OriginalsprogEngelsk
Publikationsdato2012
Antal sider12
StatusUdgivet - 2012
BegivenhedInternational Design Management Research Conference: Leading innovation through design - Boston, USA
Varighed: 8. aug. 20129. aug. 2012

Konference

KonferenceInternational Design Management Research Conference
LandUSA
ByBoston
Periode08/08/201209/08/2012

Citer dette

Buur, J., & Gudiksen, S. K. (2012). Innovating Business with Pinball Designs. Paper præsenteret på International Design Management Research Conference, Boston, USA.
Buur, Jacob ; Gudiksen, Sune Klok. / Innovating Business with Pinball Designs. Paper præsenteret på International Design Management Research Conference, Boston, USA.12 s.
@conference{703a351dec5845a6a84d6b5ad02d7566,
title = "Innovating Business with Pinball Designs",
abstract = "Many companies see the need to rethink their ways of doing business, in particular under the pervasive influence of Internet business. Design can play a prominent role here, as a way of expanding from a linear, rational conception of business model development. But rather than proposing ‘design thinking’ as an abstract approach, this paper shows how design materials (as used routinely in the design profession), when introduced in a business context can engage a cross-disciplinary circle of stakeholders and challenge them to reconsider their business assumptions. We will show how ‘tangible business models’ – for example in the form of pinball-like contraptions – encourage participants to play with hypotheses and experiment with scenarios as a way of innovating business models. In a sense this is ‘design thinking’ with hands and body.",
author = "Jacob Buur and Gudiksen, {Sune Klok}",
year = "2012",
language = "English",
note = "null ; Conference date: 08-08-2012 Through 09-08-2012",

}

Buur, J & Gudiksen, SK 2012, 'Innovating Business with Pinball Designs', Paper fremlagt ved International Design Management Research Conference, Boston, USA, 08/08/2012 - 09/08/2012.

Innovating Business with Pinball Designs. / Buur, Jacob; Gudiksen, Sune Klok.

2012. Paper præsenteret på International Design Management Research Conference, Boston, USA.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - Innovating Business with Pinball Designs

AU - Buur, Jacob

AU - Gudiksen, Sune Klok

PY - 2012

Y1 - 2012

N2 - Many companies see the need to rethink their ways of doing business, in particular under the pervasive influence of Internet business. Design can play a prominent role here, as a way of expanding from a linear, rational conception of business model development. But rather than proposing ‘design thinking’ as an abstract approach, this paper shows how design materials (as used routinely in the design profession), when introduced in a business context can engage a cross-disciplinary circle of stakeholders and challenge them to reconsider their business assumptions. We will show how ‘tangible business models’ – for example in the form of pinball-like contraptions – encourage participants to play with hypotheses and experiment with scenarios as a way of innovating business models. In a sense this is ‘design thinking’ with hands and body.

AB - Many companies see the need to rethink their ways of doing business, in particular under the pervasive influence of Internet business. Design can play a prominent role here, as a way of expanding from a linear, rational conception of business model development. But rather than proposing ‘design thinking’ as an abstract approach, this paper shows how design materials (as used routinely in the design profession), when introduced in a business context can engage a cross-disciplinary circle of stakeholders and challenge them to reconsider their business assumptions. We will show how ‘tangible business models’ – for example in the form of pinball-like contraptions – encourage participants to play with hypotheses and experiment with scenarios as a way of innovating business models. In a sense this is ‘design thinking’ with hands and body.

M3 - Paper

ER -

Buur J, Gudiksen SK. Innovating Business with Pinball Designs. 2012. Paper præsenteret på International Design Management Research Conference, Boston, USA.