| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2009 |
| Status | Udgivet - 2009 |
| Begivenhed | International Conference on Relationship Marketing - Berlin, Tyskland Varighed: 30. sep. 2009 → 2. okt. 2009 Konferencens nummer: 9 |
Konference
| Konference | International Conference on Relationship Marketing |
|---|---|
| Nummer | 9 |
| Land | Tyskland |
| By | Berlin |
| Periode | 30/09/2009 → 02/10/2009 |
Citer dette
Horbel, C., & Woratschek, H. (2009). Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.
@conference{e1f32d41b981457f932ec2ec6ddc6825,
title = "Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services",
author = "Chris Horbel and Herbert Woratschek",
year = "2009",
language = "English",
note = "International Conference on Relationship Marketing ; Conference date: 30-09-2009 Through 02-10-2009",
}
Horbel, C & Woratschek, H 2009, 'Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services', International Conference on Relationship Marketing, Berlin, Tyskland, 30/09/2009 - 02/10/2009.
Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. / Horbel, Chris; Woratschek, Herbert.
2009. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.Publikation: Konferencebidrag uden forlag/tidsskrift › Konferenceabstrakt til konference › Forskning › peer review
TY - ABST
T1 - Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services
AU - Horbel, Chris
AU - Woratschek, Herbert
PY - 2009
Y1 - 2009
M3 - Conference abstract for conference
ER -
Horbel C, Woratschek H. Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. 2009. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.