Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services

Chris Horbel, Herbert Woratschek

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2009
StatusUdgivet - 2009
BegivenhedInternational Conference on Relationship Marketing - Berlin, Tyskland
Varighed: 30. sep. 20092. okt. 2009
Konferencens nummer: 9

Konference

KonferenceInternational Conference on Relationship Marketing
Nummer9
LandTyskland
ByBerlin
Periode30/09/200902/10/2009

Citer dette

Horbel, C., & Woratschek, H. (2009). Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.
Horbel, Chris ; Woratschek, Herbert. / Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.
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title = "Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services",
author = "Chris Horbel and Herbert Woratschek",
year = "2009",
language = "English",
note = "International Conference on Relationship Marketing ; Conference date: 30-09-2009 Through 02-10-2009",

}

Horbel, C & Woratschek, H 2009, 'Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services', International Conference on Relationship Marketing, Berlin, Tyskland, 30/09/2009 - 02/10/2009.

Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. / Horbel, Chris; Woratschek, Herbert.

2009. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services

AU - Horbel, Chris

AU - Woratschek, Herbert

PY - 2009

Y1 - 2009

M3 - Conference abstract for conference

ER -

Horbel C, Woratschek H. Influential Word-of-Mouth Sources as Resources for Marketing of Complex Services. 2009. Abstract fra International Conference on Relationship Marketing, Berlin, Tyskland.