How to evaluate emotional experiences in television drama series: improving viewer evaluations using a combination of psychophysiological measurements and selfreports

Lene Heiselberg, Thomas Bjørner

Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

Resumé

This paper describes experiences with new methodological approaches utilised in early viewer evaluations of a public service television drama series. We would like to challenge self-reports as the only source of data in viewer evaluations of television drama series. Based on two viewer evaluation studies of one-hour drama series, both conducted in an applied research setting, we outline pros and cons of electroencephalography (EEG) and skin conductance (SC) measurements tested in combination with in-depth interviews and written self-reports. In conclusion, we suggest a research design consisting of skin conductance measurement with written self-reports as the preferred method for viewer evaluations of television drama series conducted in an applied research setting where time and money is an important constraint.
OriginalsprogEngelsk
TidsskriftBehaviour and Information Technology
Vol/bind37
Udgave nummer9
Sider (fra-til)884-893
ISSN0144-929X
DOI
StatusUdgivet - 2. sep. 2018
Udgivet eksterntJa
BegivenhedEuropean Conference on Cognitive Ergonomics - , Holland
Varighed: 5. sep. 20187. sep. 2018
Konferencens nummer: 36

Konference

KonferenceEuropean Conference on Cognitive Ergonomics
Nummer36
LandHolland
Periode05/09/201807/09/2018

Citer dette

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How to evaluate emotional experiences in television drama series : improving viewer evaluations using a combination of psychophysiological measurements and selfreports. / Heiselberg, Lene; Bjørner, Thomas.

I: Behaviour and Information Technology, Bind 37, Nr. 9, 02.09.2018, s. 884-893.

Publikation: Bidrag til tidsskriftKonferenceartikelForskningpeer review

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