How to evaluate emotional experiences in television drama series: Improving viewer evaluations by psychophysiological measurements and self-reports

Lene Heiselberg, Thomas Bjørner

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Abstrakt

This paper describes experiences with new methodological approaches utilized in early viewer evaluations of a public service television drama series. We would like to challenge self-reports as the only source of data in viewer evaluations of television drama series. Based on two viewer evaluation studies of drama series, we outline the results and pros and cons of electroencephalography (EEG, EMOTIV Epoc, 14 channels) and skin conductance (SC, varioLAB-mini) measurements tested in combination with in-depth interviews and written self-reports. The main contribution within this study is how a one-hour television drama can be measured in an applied research setting. We suggest a research design consisting of skin conductance measurements combined with written self-reports as the preferred method for viewer evaluations of television drama series.
OriginalsprogEngelsk
TitelProceedings of the 36th European Conference on Cognitive Ergonomics, ECCE 2018
Antal sider4
ForlagAssociation for Computing Machinery
Publikationsdato5. sep. 2018
Artikelnummer15
ISBN (Elektronisk)9781450364492
DOI
StatusUdgivet - 5. sep. 2018
Udgivet eksterntJa
BegivenhedEuropean Conference on Cognitive Ergonomics - , Holland
Varighed: 5. sep. 20187. sep. 2018
Konferencens nummer: 36

Konference

KonferenceEuropean Conference on Cognitive Ergonomics
Nummer36
LandHolland
Periode05/09/201807/09/2018

Citationsformater

Heiselberg, L., & Bjørner, T. (2018). How to evaluate emotional experiences in television drama series: Improving viewer evaluations by psychophysiological measurements and self-reports. I Proceedings of the 36th European Conference on Cognitive Ergonomics, ECCE 2018 [15] Association for Computing Machinery. https://doi.org/10.1145/3232078.3232093