How does firm performance influence market orientation?

Hans Eibe Sørensen, Nils Stieglitz

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Resumé

This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed.

OriginalsprogEngelsk
Publikationsdato2010
StatusUdgivet - 2010
Begivenhed39th Annual Conference of the European Marketing Academy - Copenhagen Business School, Copenhagen, Danmark
Varighed: 1. jun. 20104. jun. 2010
Konferencens nummer: 39

Konference

Konference39th Annual Conference of the European Marketing Academy
Nummer39
LokationCopenhagen Business School
LandDanmark
ByCopenhagen
Periode01/06/201004/06/2010

Fingeraftryk

Firm performance
Market orientation
Aspiration Level
Search behavior
Customer orientation
Competitor orientation
Behavioral theory of the firm

Emneord

  • Virksomhedens resultat
  • Markedsorientering
  • Konkurrentorientering
  • Proaktiv
  • Risiko

Citer dette

Sørensen, H. E., & Stieglitz, N. (2010). How does firm performance influence market orientation?. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.
Sørensen, Hans Eibe ; Stieglitz, Nils. / How does firm performance influence market orientation?. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.
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Sørensen, HE & Stieglitz, N 2010, 'How does firm performance influence market orientation?', Paper fremlagt ved 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark, 01/06/2010 - 04/06/2010.

How does firm performance influence market orientation? / Sørensen, Hans Eibe; Stieglitz, Nils.

2010. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

TY - CONF

T1 - How does firm performance influence market orientation?

AU - Sørensen, Hans Eibe

AU - Stieglitz, Nils

PY - 2010

Y1 - 2010

N2 - This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed.

AB - This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed.

KW - Virksomhedens resultat

KW - Markedsorientering

KW - Konkurrentorientering

KW - Proaktiv

KW - Risiko

KW - Firm performance

KW - Market orientation

KW - Competitor orientation

KW - Proactive

KW - Risk

M3 - Paper

ER -

Sørensen HE, Stieglitz N. How does firm performance influence market orientation?. 2010. Paper præsenteret på 39th Annual Conference of the European Marketing Academy, Copenhagen, Danmark.