How do value co-creation activities relate to the perception of firms' innovativeness

Stoyan Tanev

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Resumé

To the best of our knowledge this research study provides the first empiricallydriven results from a quantitative research approach based on a large sample of firms suggesting the existence of a positive association between the degree of value co-creation activities and firms’ perception of innovativeness.
Although, it is impossible to claim the existence of a causal relationship, the
results provide a first statistically significant quantitative indication about
some of the innovation-related outcomes of value co-creation practices. One
of the specifics of the research methodology was the use of web search tools
and online data on firms’ websites. Two of the key research findings include:
i) the identification of three emerging value co-creation components including
mutual learning mechanisms, customer relationships enabled through
partnerships and cooperation, and resources and processes for user involvement
in production; ii) the insight that firms adopting value co-creation strategies
appear to be in a better position to differentiate themselves by clearly
articulating the innovative aspects of their new products, processes and services.
The research insights presented here should be of interest to both academic
researchers and business executives. We hope that the validation of the
methodology will contribute to the future development of business intelligence
tools for the benefit of both research scholars and practitioners.
OriginalsprogEngelsk
TidsskriftJournal of Innovation Economics
Vol/bind1
Udgave nummer7
Sider (fra-til)131-159
Antal sider28
ISSN2032-5355
DOI
StatusUdgivet - 2011

Fingeraftryk

Innovativeness
Value co-creation
Co-creation of value
Web search
Quantitative research
Web sites
Resources
Customer relationship
Innovation
Firm value
New products

Citer dette

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How do value co-creation activities relate to the perception of firms' innovativeness. / Tanev, Stoyan.

I: Journal of Innovation Economics, Bind 1, Nr. 7, 2011, s. 131-159.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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AB - To the best of our knowledge this research study provides the first empiricallydriven results from a quantitative research approach based on a large sample of firms suggesting the existence of a positive association between the degree of value co-creation activities and firms’ perception of innovativeness. Although, it is impossible to claim the existence of a causal relationship, the results provide a first statistically significant quantitative indication about some of the innovation-related outcomes of value co-creation practices. One of the specifics of the research methodology was the use of web search tools and online data on firms’ websites. Two of the key research findings include: i) the identification of three emerging value co-creation components including mutual learning mechanisms, customer relationships enabled through partnerships and cooperation, and resources and processes for user involvement in production; ii) the insight that firms adopting value co-creation strategies appear to be in a better position to differentiate themselves by clearly articulating the innovative aspects of their new products, processes and services. The research insights presented here should be of interest to both academic researchers and business executives. We hope that the validation of the methodology will contribute to the future development of business intelligence tools for the benefit of both research scholars and practitioners.

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KW - Innovation paradigm

KW - Factor analysis

KW - open innovation

KW - innovation measurement

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