How competitive advertising influences the effectiveness of advertising spending

Felix Wasser, Julian Hofmann, Oliver Schnittka, Goetz Greve, Marius Johnen, Stefanie Sohn^*

^*Kontaktforfatter

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Strategic Marketing
ISSN	0965-254X
Status	Accepteret/In press - 2024

Citationsformater

@article{8029944b4eb64cf98d218aa811824764,

title = "How competitive advertising influences the effectiveness of advertising spending",

author = "Felix Wasser and Julian Hofmann and Oliver Schnittka and Goetz Greve and Marius Johnen and Stefanie Sohn",

year = "2024",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Taylor & Francis",

}