How can Fuel Cell Vehicles bring a bright future for this Dragon? Answer by Multi-criteria Decision Making Analysis

Long Zhang, Jing Yu, Jingzheng Ren, Linmao Ma, Weishi Zhang, Hanwei Liang

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Abstrakt

Fuel Cell Vehicles (FCVs) has been introduced to the market around the world in recent
years. As the largest automobile market of the world, China is also one of the potential FCVs
market. However, a series of factors and barriers influence the willingness of China’s customers to
accept FCVs. By using Fishbone Diagram, field survey and workshop discussions, this paper
proposes a group of factors that may affect customers’ preferences on FCVs. Furthermore, Fuzzy
AHP and Pareto Analysis are employed to prioritize these factors, and identify the critical ones. The
results indicate that fuel availability, vehicle performance, and economic costs are the most
important dimensions in affecting customers’ attitude towards FCVs. More specifically, vehicle
reliability and safety, purchasing cost, industry development, vehicle model and space contribute
the most significance in customers’ purchase decision. According to the results, some policy
implications are proposed from the prospective of improving and demonstrating vehicle
performance, government leading facility construction and operation, and costs reductions.
OriginalsprogEngelsk
TidsskriftInternational Journal of Hydrogen Energy
Vol/bind41
Udgave nummer39
Sider (fra-til)17183-17192
Antal sider10
ISSN0360-3199
DOI
StatusUdgivet - 2016

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