How an organizational narrative creates a new doxa in higher education: A case study of sociomaterial construction of educational value in a Danish university

Klarissa Lueg, David Boje, Marianne Wolff Lundholt, Angela Graf

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Abstrakt

This project explores the dominant organizational narrative of higher education in Denmark. We depart from both a Bourdieusian field-theoretical, and an oral/written narrative framework by addressing visual narratives. In particular, we focus on the spatial representation of values attached to higher education by the university. We investigate types of multimodal communi-cation, both on-site (e.g., signage, leaflets, business sponsored rooms on campus etc.), and on the web (organizational study purpose descriptions, study programs, student services etc.). Our research does evolve against the background of the ongoing discussion of managerialism and commodification (Polanyi, 1944) in higher education organizations.
OriginalsprogEngelsk
Publikationsdato2019
StatusUdgivet - 2019
Begivenhed35th EGOS Colloquium: Enlightening the Future: The Challenge for Organizations - University of Edinburgh Business School, Edinburgh, Storbritannien
Varighed: 4. jul. 20196. jul. 2019

Konference

Konference35th EGOS Colloquium
LokationUniversity of Edinburgh Business School
Land/OmrådeStorbritannien
ByEdinburgh
Periode04/07/201906/07/2019

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