This project explores the dominant organizational narrative of higher education in Denmark. We depart from both a Bourdieusian field-theoretical, and an oral/written narrative framework by addressing visual narratives. In particular, we focus on the spatial representation of values attached to higher education by the university. We investigate types of multimodal communi-cation, both on-site (e.g., signage, leaflets, business sponsored rooms on campus etc.), and on the web (organizational study purpose descriptions, study programs, student services etc.). Our research does evolve against the background of the ongoing discussion of managerialism and commodification (Polanyi, 1944) in higher education organizations.
|Status||Udgivet - 2019|
|Begivenhed||35th EGOS Colloquium: Enlightening the Future: The Challenge for Organizations - University of Edinburgh Business School, Edinburgh, Storbritannien|
Varighed: 4. jul. 2019 → 6. jul. 2019
|Konference||35th EGOS Colloquium|
|Lokation||University of Edinburgh Business School|
|Periode||04/07/2019 → 06/07/2019|