Guest Editors’ Introduction

Advancing the Scholarship on Corporate Identity and Corporate Branding

T. C. Melewar*, Bang Nguyen, S. F. Syed Alwi, Jyoti Navare

*Kontaktforfatter for dette arbejde

Publikation: Bidrag til tidsskriftLederForskningpeer review

Resumé

Abstract: This article introduces the special issue on corporate identity and corporate branding. It presents a brief overview of six articles that further the developments of the corporate branding concept and the “brand-strategic management”-link, particularly from a brand identity perspective. We thank International Studies of Management & Organization for providing us with this platform.

OriginalsprogEngelsk
TidsskriftInternational Studies of Management and Organization
Vol/bind47
Udgave nummer2
Sider (fra-til)107-109
ISSN0020-8825
DOI
StatusUdgivet - 3. apr. 2017
Udgivet eksterntJa

Fingeraftryk

Corporate branding
Corporate identity
Brand identity
Strategic management
International studies

Citer dette

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Guest Editors’ Introduction : Advancing the Scholarship on Corporate Identity and Corporate Branding. / Melewar, T. C.; Nguyen, Bang; Syed Alwi, S. F.; Navare, Jyoti.

I: International Studies of Management and Organization, Bind 47, Nr. 2, 03.04.2017, s. 107-109.

Publikation: Bidrag til tidsskriftLederForskningpeer review

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AB - Abstract: This article introduces the special issue on corporate identity and corporate branding. It presents a brief overview of six articles that further the developments of the corporate branding concept and the “brand-strategic management”-link, particularly from a brand identity perspective. We thank International Studies of Management & Organization for providing us with this platform.

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KW - impression management

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