Grasping the Global: Multi-sited Ethnographic Market Studies

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning

Originalsprog	Engelsk
Titel	Handbook of Qualitative Research Methods in Marketing
Redaktører	Russel W. Belk
Forlag	Edward Elgar Publishing
Publikationsdato	2006
Sider	521-533
ISBN (Trykt)	978 1 84542 100 7, 978 1 84720 958 0
Status	Udgivet - 2006
Udgivet eksternt	Ja

SDU link

@inbook{276644d0db7211dbae98000ea68e967b,

title = "Grasping the Global: Multi-sited Ethnographic Market Studies",

author = "Dannie Kjeldgaard and Csaba, \{Fabian F.\} and G{\"u}liz Ger",

year = "2006",

language = "English",

isbn = "978 1 84542 100 7",

pages = "521--533",

editor = "Belk, \{Russel W.\}",

booktitle = "Handbook of Qualitative Research Methods in Marketing",

publisher = "Edward Elgar Publishing",

address = "United Kingdom",

}