Global Account Management (GAM)

Two Case Studies Illustrating The Organizational Set-Up

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

 
 
OriginalsprogEngelsk
TidsskriftMarketing Management Journal
Vol/bind16
Udgave nummer1
Sider (fra-til)244-250
StatusUdgivet - 2006

Fingeraftryk

Account management

Citer dette

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author = "Svend Hollensen",
year = "2006",
language = "English",
volume = "16",
pages = "244--250",
journal = "Marketing Management Journal",
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Global Account Management (GAM) : Two Case Studies Illustrating The Organizational Set-Up. / Hollensen, Svend.

I: Marketing Management Journal, Bind 16, Nr. 1, 2006, s. 244-250.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Global Account Management (GAM)

T2 - Two Case Studies Illustrating The Organizational Set-Up

AU - Hollensen, Svend

PY - 2006

Y1 - 2006

N2 -   

AB -   

M3 - Journal article

VL - 16

SP - 244

EP - 250

JO - Marketing Management Journal

JF - Marketing Management Journal

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