Global Account Management (GAM): Creating Companywide and Worldwide Relationships to Global Customers

Svend Hollensen, Vlad Wulff

    Publikation: Kapitel i bog/rapport/konference-proceedingKapitel i bogForskningpeer review

    OriginalsprogEngelsk
    TitelSuccessful Customer Relationship Management and Technologies : Issues and Trends
    RedaktørerRiyad Eid
    Antal sider20
    ForlagIGI global
    Publikationsdatomar. 2012
    Sider27-46
    Kapitel3
    ISBN (Trykt)9781466602885
    DOI
    StatusUdgivet - mar. 2012

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