Gender and perceptual dimensions of TV-advertising

Lars Pynt Andersen, Jan Møller Jensen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftInnovative Marketing
Vol/bind11
Udgave nummer2
Sider (fra-til)30-39
Antal sider9
ISSN1814-2427
StatusUdgivet - sep. 2015

Emneord

  • Reklame
  • Reception Theory
  • Advertising
  • Gender differences

Citer dette

Andersen, Lars Pynt ; Jensen, Jan Møller. / Gender and perceptual dimensions of TV-advertising. I: Innovative Marketing. 2015 ; Bind 11, Nr. 2. s. 30-39.
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Gender and perceptual dimensions of TV-advertising. / Andersen, Lars Pynt; Jensen, Jan Møller.

I: Innovative Marketing, Bind 11, Nr. 2, 09.2015, s. 30-39.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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KW - Advertising

KW - Gender differences

M3 - Journal article

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JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

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