Gender and perceptual dimensions of TV-advertising

Lars Pynt Andersen, Jan Møller Jensen

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

3313 Downloads (Pure)
OriginalsprogEngelsk
Publikationsdato3. apr. 2014
StatusUdgivet - 3. apr. 2014
BegivenhedInternational conference on Corporate and Marketing Communications - Universita Cattolica del Sacre Cuore, Milano, Italien
Varighed: 3. apr. 20144. apr. 2014
Konferencens nummer: 19

Konference

KonferenceInternational conference on Corporate and Marketing Communications
Nummer19
LokationUniversita Cattolica del Sacre Cuore
LandItalien
ByMilano
Periode03/04/201404/04/2014

Citer dette

Andersen, L. P., & Jensen, J. M. (2014). Gender and perceptual dimensions of TV-advertising. Abstract fra International conference on Corporate and Marketing Communications, Milano, Italien.
Andersen, Lars Pynt ; Jensen, Jan Møller. / Gender and perceptual dimensions of TV-advertising. Abstract fra International conference on Corporate and Marketing Communications, Milano, Italien.
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Andersen, LP & Jensen, JM 2014, 'Gender and perceptual dimensions of TV-advertising', International conference on Corporate and Marketing Communications, Milano, Italien, 03/04/2014 - 04/04/2014.

Gender and perceptual dimensions of TV-advertising. / Andersen, Lars Pynt; Jensen, Jan Møller.

2014. Abstract fra International conference on Corporate and Marketing Communications, Milano, Italien.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Gender and perceptual dimensions of TV-advertising

AU - Andersen, Lars Pynt

AU - Jensen, Jan Møller

PY - 2014/4/3

Y1 - 2014/4/3

KW - Advertising

KW - Gender differences

M3 - Conference abstract for conference

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Andersen LP, Jensen JM. Gender and perceptual dimensions of TV-advertising. 2014. Abstract fra International conference on Corporate and Marketing Communications, Milano, Italien.