Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing

Herbert Woratschek, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2011
StatusUdgivet - 2011
Begivenhed40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenien
Varighed: 24. maj 201127. maj 2011

Konference

Konference40th Annual European Marketing Academy Conference
LokationUniversity of Ljubljana
Land/OmrådeSlovenien
ByLjubljana
Periode24/05/201127/05/2011

Citationsformater