Originalsprog | Engelsk |
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Publikationsdato | 2011 |
Status | Udgivet - 2011 |
Begivenhed | 40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenien Varighed: 24. maj 2011 → 27. maj 2011 |
Konference
Konference | 40th Annual European Marketing Academy Conference |
---|---|
Lokation | University of Ljubljana |
Land | Slovenien |
By | Ljubljana |
Periode | 24/05/2011 → 27/05/2011 |
Citer dette
Woratschek, H., & Horbel, C. (2011). Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.
@conference{374f47ac6b50408fbd57e119279213d9,
title = "Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing",
author = "Herbert Woratschek and Chris Horbel",
year = "2011",
language = "English",
note = "40th Annual European Marketing Academy Conference, EMAC ; Conference date: 24-05-2011 Through 27-05-2011",
}
Woratschek, H & Horbel, C 2011, 'Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing' Paper fremlagt ved 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien, 24/05/2011 - 27/05/2011, .
Gaining New Customers By Building Relationships To Disloyal Customers : A Study Of Word-Of-Mouth In The Context Of Destination Marketing. / Woratschek, Herbert; Horbel, Chris.
2011. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review
TY - CONF
T1 - Gaining New Customers By Building Relationships To Disloyal Customers
T2 - A Study Of Word-Of-Mouth In The Context Of Destination Marketing
AU - Woratschek, Herbert
AU - Horbel, Chris
PY - 2011
Y1 - 2011
M3 - Paper
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Woratschek H, Horbel C. Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing. 2011. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.