Gaining New Customers By Building Relationships To Disloyal Customers

A Study Of Word-Of-Mouth In The Context Of Destination Marketing

Herbert Woratschek, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

OriginalsprogEngelsk
Publikationsdato2011
StatusUdgivet - 2011
Begivenhed40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenien
Varighed: 24. maj 2011 → 27. maj 2011

Konference

Konference40th Annual European Marketing Academy Conference
LokationUniversity of Ljubljana
LandSlovenien
ByLjubljana
Periode24/05/2011 → 27/05/2011

Citer dette

Woratschek, H., & Horbel, C. (2011). Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.
Woratschek, Herbert ; Horbel, Chris. / Gaining New Customers By Building Relationships To Disloyal Customers : A Study Of Word-Of-Mouth In The Context Of Destination Marketing. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.
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author = "Herbert Woratschek and Chris Horbel",
year = "2011",
language = "English",
note = "40th Annual European Marketing Academy Conference, EMAC ; Conference date: 24-05-2011 Through 27-05-2011",

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Woratschek, H & Horbel, C 2011, 'Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing' Paper fremlagt ved 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien, 24/05/2011 - 27/05/2011, .

Gaining New Customers By Building Relationships To Disloyal Customers : A Study Of Word-Of-Mouth In The Context Of Destination Marketing. / Woratschek, Herbert; Horbel, Chris.

2011. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

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AU - Woratschek, Herbert

AU - Horbel, Chris

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Woratschek H, Horbel C. Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing. 2011. Afhandling præsenteret på 40th Annual European Marketing Academy Conference, Ljubljana, Slovenien.