Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing

Herbert Woratschek, Chris Horbel

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2011
Status	Udgivet - 2011
Begivenhed	40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenien Varighed: 24. maj 2011 → 27. maj 2011

Konference	40th Annual European Marketing Academy Conference
Lokation	University of Ljubljana
Land/Område	Slovenien
By	Ljubljana
Periode	24/05/2011 → 27/05/2011

Citationsformater

@conference{374f47ac6b50408fbd57e119279213d9,

title = "Gaining New Customers By Building Relationships To Disloyal Customers: A Study Of Word-Of-Mouth In The Context Of Destination Marketing",

author = "Herbert Woratschek and Chris Horbel",

year = "2011",

language = "English",

note = "40th Annual European Marketing Academy Conference, EMAC ; Conference date: 24-05-2011 Through 27-05-2011",

}