Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger

Publikation: Bog/antologi/afhandling/rapportAntologiForskningpeer review

OriginalsprogEngelsk
ForlagSpringer
Antal sider325
ISBN (Trykt)978-3-319-12462-9
ISBN (Elektronisk)978-3-319-12463-6
DOI
StatusUdgivet - 2015
Udgivet eksterntJa
NavnSpringer Texts in Business and Economics

Citationsformater

Kleinaltenkamp, M., Plinke, W., Wilkinson, I., & Geiger, I. (2015). Fundamentals of Business-to-Business Marketing: Mastering Business Markets. Springer. Springer Texts in Business and Economics https://doi.org/10.1007/978-3-319-12463-6