Exploring the Moderating Effects of Social Visibility on the Relationship Between Personality Traits and Sustainable Purchase Intentions

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Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review

Originalsprog	Engelsk
Titel	EMAC2025 Conference Proceedings
Forlag	European Marketing Academy
Publikationsdato	2025
Status	Udgivet - 2025

SDU link

@inproceedings{f91d911918384e96a1aa4b644ced6b2a,

title = "Exploring the Moderating Effects of Social Visibility on the Relationship Between Personality Traits and Sustainable Purchase Intentions",

author = "Yingkui Yang and Jensen, {Jan M{\o}ller} and J{\o}rgensen, {Ren{\'e} Heiberg}",

year = "2025",

language = "English",

booktitle = "EMAC2025 Conference Proceedings",

publisher = "European Marketing Academy",

}

Publikation: Kapitel i bog/rapport/konference-proceeding › Konferencebidrag i proceedings › Forskning › peer review