Experiential dimensions of TV advetising

Modeling narrative and non-narrative perceptions

Lars Pynt Andersen, Jan Møller Jensen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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OriginalsprogEngelsk
TidsskriftInnovative Marketing
Vol/bind12
Udgave nummer2
Sider (fra-til)6-15
ISSN1814-2427
DOI
StatusUdgivet - 2016

Citer dette

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Experiential dimensions of TV advetising : Modeling narrative and non-narrative perceptions. / Andersen, Lars Pynt; Jensen, Jan Møller.

I: Innovative Marketing, Bind 12, Nr. 2, 2016, s. 6-15.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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