Equilibrium Pricing and Advertising Strategies in a Marketing Channel

Steffen Jørgensen, Georges Zaccour

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

OriginalsprogEngelsk
TidsskriftJournal of Optimization Theory and Applications
Vol/bind102.1
Sider (fra-til)111-25
ISSN0022-3239
StatusUdgivet - 1999

Citer dette

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author = "Steffen J{\o}rgensen and Georges Zaccour",
year = "1999",
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Equilibrium Pricing and Advertising Strategies in a Marketing Channel. / Jørgensen, Steffen; Zaccour, Georges.

I: Journal of Optimization Theory and Applications, Bind 102.1, 1999, s. 111-25.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

TY - JOUR

T1 - Equilibrium Pricing and Advertising Strategies in a Marketing Channel

AU - Jørgensen, Steffen

AU - Zaccour, Georges

PY - 1999

Y1 - 1999

M3 - Journal article

VL - 102.1

SP - 111

EP - 125

JO - Journal of Optimization Theory and Applications

JF - Journal of Optimization Theory and Applications

SN - 0022-3239

ER -