Employee Brand Support, Transformational Leadership and Brand-Centred Training of Academic Staff in Business Schools

Narissara Sujchaphong, Bang Nguyen, T. C. Melewar

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelAsia Branding : Connecting Brands, Consumers and Companies
RedaktørerBang Nguyen, T C Melewar, Don Schultz
ForlagPalgrave Macmillan
Publikationsdato14. okt. 2016
ISBN (Trykt)9781137489951
ISBN (Elektronisk)9781137489968
StatusUdgivet - 14. okt. 2016

Citationsformater

Sujchaphong, N., Nguyen, B., & Melewar, T. C. (2016). Employee Brand Support, Transformational Leadership and Brand-Centred Training of Academic Staff in Business Schools. I B. Nguyen, T. C. Melewar, & D. Schultz (red.), Asia Branding: Connecting Brands, Consumers and Companies Palgrave Macmillan.