Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis; Chris  Pullig; Catherine Demangeot; Cristina Galalae; Julie Emontspool; Oscar Ybarra; Kimberley Rios

Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberley Rios

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Abstrakt

Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

Originalsprog	Engelsk
Publikationsdato	25. maj 2019
Antal sider	1
Status	Udgivet - 25. maj 2019
Begivenhed	Academy of Marketing Science World Marketing congress - Edinburgh, Storbritannien Varighed: 7. jul. 2019 → 12. jul. 2019

Konference

Konference	Academy of Marketing Science World Marketing congress
Land	Storbritannien
By	Edinburgh
Periode	07/07/2019 → 12/07/2019

Dokumenter og links

https://easychair.org/publications/preprint/WCX5

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Citationsformater

@conference{27e633cc941b4f57b0a3870273f48569,

title = "Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism",

abstract = "Session Beyond the Logic of {\textquoteleft}Open Doors{\textquoteright}: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective",

author = "Eva Kipnis and Chris Pullig and Catherine Demangeot and Cristina Galalae and Julie Emontspool and Oscar Ybarra and Kimberley Rios",

year = "2019",

month = may,

day = "25",

language = "English",

pages = "5--5",

note = "Academy of Marketing Science World Marketing congress ; Conference date: 07-07-2019 Through 12-07-2019",

}

Kipnis, E, Pullig, C, Demangeot, C, Galalae, C, Emontspool, J, Ybarra, O & Rios, K 2019, 'Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism', Paper fremlagt ved Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien, 07/07/2019 - 12/07/2019 s. 5-5. <https://easychair.org/publications/preprint/WCX5>

Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. / Kipnis, Eva; Pullig, Chris ; Demangeot, Catherine; Galalae, Cristina; Emontspool, Julie; Ybarra, Oscar; Rios, Kimberley.

2019. 5-5 Paper præsenteret på Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

TY - CONF

T1 - Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

AU - Kipnis, Eva

AU - Pullig, Chris

AU - Demangeot, Catherine

AU - Galalae, Cristina

AU - Emontspool, Julie

AU - Ybarra, Oscar

AU - Rios, Kimberley

PY - 2019/5/25

Y1 - 2019/5/25

N2 - Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

AB - Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

M3 - Paper

SP - 5

EP - 5

T2 - Academy of Marketing Science World Marketing congress

Y2 - 7 July 2019 through 12 July 2019

ER -