Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberley Rios

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Resumé

Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
OriginalsprogEngelsk
Publikationsdatomaj 2019
StatusE-pub ahead of print - maj 2019
BegivenhedAcademy of Marketing Science World Marketing congress - Edinburgh, Storbritannien
Varighed: 7. jul. 2019 → 12. jul. 2019

Konference

KonferenceAcademy of Marketing Science World Marketing congress
LandStorbritannien
ByEdinburgh
Periode07/07/2019 → 12/07/2019

Fingeraftryk

Marketing
Social inclusion
Consumer empowerment
Integrated
Message framing
Perceived benefits
Multiculturalism
Logic

Citer dette

Kipnis, E., Pullig, C., Demangeot, C., Galalae, C., Emontspool, J., Ybarra, O., & Rios, K. (2019). Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. Afhandling præsenteret på Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien.
Kipnis, Eva ; Pullig, Chris ; Demangeot, Catherine ; Galalae, Cristina ; Emontspool, Julie ; Ybarra, Oscar ; Rios, Kimberley. / Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. Afhandling præsenteret på Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien.
@conference{27e633cc941b4f57b0a3870273f48569,
title = "Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism",
abstract = "Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective",
author = "Eva Kipnis and Chris Pullig and Catherine Demangeot and Cristina Galalae and Julie Emontspool and Oscar Ybarra and Kimberley Rios",
year = "2019",
month = "5",
language = "English",
note = "Academy of Marketing Science World Marketing congress ; Conference date: 07-07-2019 Through 12-07-2019",

}

Kipnis, E, Pullig, C, Demangeot, C, Galalae, C, Emontspool, J, Ybarra, O & Rios, K 2019, 'Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism' Paper fremlagt ved Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien, 07/07/2019 - 12/07/2019, .

Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. / Kipnis, Eva; Pullig, Chris ; Demangeot, Catherine; Galalae, Cristina; Emontspool, Julie; Ybarra, Oscar; Rios, Kimberley.

2019. Afhandling præsenteret på Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

TY - CONF

T1 - Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

AU - Kipnis, Eva

AU - Pullig, Chris

AU - Demangeot, Catherine

AU - Galalae, Cristina

AU - Emontspool, Julie

AU - Ybarra, Oscar

AU - Rios, Kimberley

PY - 2019/5

Y1 - 2019/5

N2 - Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

AB - Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

M3 - Paper

ER -

Kipnis E, Pullig C, Demangeot C, Galalae C, Emontspool J, Ybarra O et al. Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism. 2019. Afhandling præsenteret på Academy of Marketing Science World Marketing congress, Edinburgh, Storbritannien.

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