Effects of multicultural integrated advertising message framing on perceived benefits of multiculturalism

Eva Kipnis, Chris Pullig, Catherine Demangeot, Cristina Galalae, Julie Emontspool, Oscar Ybarra, Kimberley Rios

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Abstrakt

Session Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
OriginalsprogEngelsk
Publikationsdato25. maj 2019
Antal sider1
StatusUdgivet - 25. maj 2019
BegivenhedAcademy of Marketing Science World Marketing congress - Edinburgh, Storbritannien
Varighed: 7. jul. 201912. jul. 2019

Konference

KonferenceAcademy of Marketing Science World Marketing congress
LandStorbritannien
ByEdinburgh
Periode07/07/201912/07/2019

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