Each Can Help or Hurt: Negative and Positive Word of Mouth in Social Network Brand Communities

Marleen Relling, Oliver Schnittka, Henrik Sattler, Marius Johnen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftInternational Journal of Research in Marketing
Vol/bind33
Udgave nummer1
Sider (fra-til)42-58
ISSN0167-8116
DOI
StatusUdgivet - 2016

Citer dette

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Each Can Help or Hurt: Negative and Positive Word of Mouth in Social Network Brand Communities. / Relling, Marleen; Schnittka, Oliver; Sattler, Henrik; Johnen, Marius .

I: International Journal of Research in Marketing, Bind 33, Nr. 1, 2016, s. 42-58.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Each Can Help or Hurt: Negative and Positive Word of Mouth in Social Network Brand Communities

AU - Relling, Marleen

AU - Schnittka, Oliver

AU - Sattler, Henrik

AU - Johnen, Marius

PY - 2016

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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