Drivers and Contextual Barriers of Radical Technology Adoption in Organizations: Example of the Mexican Footwear Industry

Desiree Ukobitz, Rita Faullant

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
Titel2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace
RedaktørerSon K. Lam, Markus Giesler, Xueming Luo
Vol/bind30
ForlagAmerican Marketing Association
Publikationsdato2019
SiderICC-22-ICC-23
StatusUdgivet - 2019
Begivenhed2019 AMA Winter Academic Conference: Understanding Complexity, Transforming the Marketplace - Austin, USA
Varighed: 22. feb. 201924. feb. 2019

Konference

Konference2019 AMA Winter Academic Conference
Land/OmrådeUSA
ByAustin
Periode22/02/201924/02/2019

Citationsformater