Does it really hurt? Consumer reactions to content sponsorships in daily newspapers

Christian Wellbrock, Oliver Schnittka

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Business Economics
Vol/bind85
Udgave nummer2
Sider (fra-til)107-128
ISSN0044-2372
DOI
StatusUdgivet - 2015

Citer dette

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Does it really hurt? Consumer reactions to content sponsorships in daily newspapers. / Wellbrock, Christian; Schnittka, Oliver.

I: Journal of Business Economics, Bind 85, Nr. 2, 2015, s. 107-128.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

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