@inbook{97799594497e43528b6cb9ce2096277c,
title = "Does green equal green?: Consumer responses towards different shades of green",
author = "Stefanie Sohn and Barbara Seegebarth",
year = "2019",
language = "English",
volume = "47",
pages = "992",
editor = "Rajesh Bagchi and Lauren Block and Leonard Lee",
booktitle = "NA - Advances in Consumer Research",
publisher = "Association for Consumer Research",
note = "50th Annual Conference of the Association of Consumer Research ; Conference date: 17-10-2019 Through 20-10-2019",
}