Does green equal green? Consumer responses towards different shades of green

Stefanie Sohn, Barbara Seegebarth

Publikation: Kapitel i bog/rapport/konference-proceedingKonferenceabstrakt i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelNA - Advances in Consumer Research
RedaktørerRajesh Bagchi, Lauren Block, Leonard Lee
Antal sider1
Vol/bind47
UdgivelsesstedDuluth, MN
ForlagAssociation for Consumer Research
Publikationsdato2019
Sider992
StatusUdgivet - 2019
Begivenhed50th Annual Conference of the Association of Consumer Research - Atlanta, USA
Varighed: 17. okt. 201920. okt. 2019

Konference

Konference50th Annual Conference of the Association of Consumer Research
LandUSA
ByAtlanta
Periode17/10/201920/10/2019

Citationsformater