Do Privacy Concerns Matter for Millennials? Results from an empirical Analysis of Location-Based Services Adoption in Germany

Mark Fodor, Alexander Brem

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Different studies have evaluated the factors that lead to the adoption of new online services in general and particularly for Location-Based Services adoption (LBS), as this is seen as a key application for smartphones. Recently, several security threats and the disclosure of extensive personal data have raised the question, if location data are considered as sensitive data by users. Thus, we use two privacy concern models, namely Concern for Information Privacy (CFIP) and Internet Users’ Information Privacy Concerns (IUIPC) to find out. Our sample comprises of 235 individuals between 18 and 34 years (Generation C) from Germany. The results of this study indicate that the second-order factor IUIPC showed better fit for the underlying data than CFIP did. Overall privacy concerns have been found to have an impact on behavioral intentions of users for LBS adoption. Furthermore, other risk dimensions may play a role in determining usage intention, which should be analyzed by further research.
OriginalsprogEngelsk
TidsskriftComputers in Human Behavior
Vol/bind53
Sider (fra-til)344–353
ISSN0747-5632
DOI
StatusUdgivet - 18. jul. 2015

Fingeraftryk

Location based services
Privacy
Germany
Internet
Data privacy
Smartphones
Research

Citer dette

@article{9f4a731975b54dc6bf273f3a78130d34,
title = "Do Privacy Concerns Matter for Millennials?: Results from an empirical Analysis of Location-Based Services Adoption in Germany",
abstract = "Different studies have evaluated the factors that lead to the adoption of new online services in general and particularly for Location-Based Services adoption (LBS), as this is seen as a key application for smartphones. Recently, several security threats and the disclosure of extensive personal data have raised the question, if location data are considered as sensitive data by users. Thus, we use two privacy concern models, namely Concern for Information Privacy (CFIP) and Internet Users’ Information Privacy Concerns (IUIPC) to find out. Our sample comprises of 235 individuals between 18 and 34 years (Generation C) from Germany. The results of this study indicate that the second-order factor IUIPC showed better fit for the underlying data than CFIP did. Overall privacy concerns have been found to have an impact on behavioral intentions of users for LBS adoption. Furthermore, other risk dimensions may play a role in determining usage intention, which should be analyzed by further research.",
author = "Mark Fodor and Alexander Brem",
year = "2015",
month = "7",
day = "18",
doi = "10.1016/j.chb.2015.06.048",
language = "English",
volume = "53",
pages = "344–353",
journal = "Computers in Human Behavior",
issn = "0747-5632",
publisher = "Pergamon Press",

}

Do Privacy Concerns Matter for Millennials? Results from an empirical Analysis of Location-Based Services Adoption in Germany. / Fodor, Mark; Brem, Alexander.

I: Computers in Human Behavior, Bind 53, 18.07.2015, s. 344–353.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Do Privacy Concerns Matter for Millennials?

T2 - Results from an empirical Analysis of Location-Based Services Adoption in Germany

AU - Fodor, Mark

AU - Brem, Alexander

PY - 2015/7/18

Y1 - 2015/7/18

N2 - Different studies have evaluated the factors that lead to the adoption of new online services in general and particularly for Location-Based Services adoption (LBS), as this is seen as a key application for smartphones. Recently, several security threats and the disclosure of extensive personal data have raised the question, if location data are considered as sensitive data by users. Thus, we use two privacy concern models, namely Concern for Information Privacy (CFIP) and Internet Users’ Information Privacy Concerns (IUIPC) to find out. Our sample comprises of 235 individuals between 18 and 34 years (Generation C) from Germany. The results of this study indicate that the second-order factor IUIPC showed better fit for the underlying data than CFIP did. Overall privacy concerns have been found to have an impact on behavioral intentions of users for LBS adoption. Furthermore, other risk dimensions may play a role in determining usage intention, which should be analyzed by further research.

AB - Different studies have evaluated the factors that lead to the adoption of new online services in general and particularly for Location-Based Services adoption (LBS), as this is seen as a key application for smartphones. Recently, several security threats and the disclosure of extensive personal data have raised the question, if location data are considered as sensitive data by users. Thus, we use two privacy concern models, namely Concern for Information Privacy (CFIP) and Internet Users’ Information Privacy Concerns (IUIPC) to find out. Our sample comprises of 235 individuals between 18 and 34 years (Generation C) from Germany. The results of this study indicate that the second-order factor IUIPC showed better fit for the underlying data than CFIP did. Overall privacy concerns have been found to have an impact on behavioral intentions of users for LBS adoption. Furthermore, other risk dimensions may play a role in determining usage intention, which should be analyzed by further research.

U2 - 10.1016/j.chb.2015.06.048

DO - 10.1016/j.chb.2015.06.048

M3 - Journal article

VL - 53

SP - 344

EP - 353

JO - Computers in Human Behavior

JF - Computers in Human Behavior

SN - 0747-5632

ER -