Development and empirical validation of symmetric component measures of multi-dimensional constructs

customer and competitor orientation

Hans Eibe Sørensen, Stanley F. Slater

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

 
OriginalsprogEngelsk
TidsskriftPsychological Reports
Vol/bind103
Sider (fra-til)199-213
Antal sider15
ISSN0033-2941
StatusUdgivet - 2008

Emneord

  • Content validitet
  • A posteriori content validitet
  • Unidimensionalitet
  • Respecifikation
  • Mål
  • Konkurrentorientering
  • Kundeorientering
  • Markedsorientering

Citer dette

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title = "Development and empirical validation of symmetric component measures of multi-dimensional constructs: customer and competitor orientation",
abstract = "Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multi-dimensional constructs. We place particular emphasis on establishing a formalized three-step procedure for achieving a posteriori content validity. We then apply the procedure on the development and empirical validation of two symmetrical component measures of market orientation; customer orientation and competitor orientation. Moreover, the results suggest that average variance extracted is particularly critical to reliability in the respecification of multi-indicator measures. In relation to this, the results also reveal possible deficiencies in using Cronbach alpha for establishing reliable and valid measures.",
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Development and empirical validation of symmetric component measures of multi-dimensional constructs : customer and competitor orientation. / Sørensen, Hans Eibe; Slater, Stanley F.

I: Psychological Reports, Bind 103, 2008, s. 199-213.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Development and empirical validation of symmetric component measures of multi-dimensional constructs

T2 - customer and competitor orientation

AU - Sørensen, Hans Eibe

AU - Slater, Stanley F.

PY - 2008

Y1 - 2008

N2 - Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multi-dimensional constructs. We place particular emphasis on establishing a formalized three-step procedure for achieving a posteriori content validity. We then apply the procedure on the development and empirical validation of two symmetrical component measures of market orientation; customer orientation and competitor orientation. Moreover, the results suggest that average variance extracted is particularly critical to reliability in the respecification of multi-indicator measures. In relation to this, the results also reveal possible deficiencies in using Cronbach alpha for establishing reliable and valid measures.

AB - Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multi-dimensional constructs. We place particular emphasis on establishing a formalized three-step procedure for achieving a posteriori content validity. We then apply the procedure on the development and empirical validation of two symmetrical component measures of market orientation; customer orientation and competitor orientation. Moreover, the results suggest that average variance extracted is particularly critical to reliability in the respecification of multi-indicator measures. In relation to this, the results also reveal possible deficiencies in using Cronbach alpha for establishing reliable and valid measures.

KW - Content validitet

KW - A posteriori content validitet

KW - Unidimensionalitet

KW - Respecifikation

KW - Mål

KW - Konkurrentorientering

KW - Kundeorientering

KW - Markedsorientering

KW - Content validity

KW - A posteriori content validity

KW - Unidimensionality

KW - Respecification

KW - Measurement

KW - Competitor orientation

KW - Customer orientation

KW - Market orientation

M3 - Journal article

VL - 103

SP - 199

EP - 213

JO - Psychological Reports

JF - Psychological Reports

SN - 0033-2941

ER -