Designing anthropological reflection within an energy company

Louise Buch Løgstrup, Wendy Gunn, Wafa Said Mosleh, Maren Melissa Nelson-Burk

    Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

    Resumé

    The move towards a more liberalized energy market and the emergent smart grid technology has forced a Scandinavian energy company to begin rethinking the relation between themselves and private energy end users. Originally a unidirectional relationship, the present and future have potential for a more bidirectional relationship between the company and their customers. During this process the company has realized that they lack knowledge about private energy end users. The company has run a demonstration project simulating the face of the electricity smart grid in private households and has used ethnographic methods to investigate the system effect of private households’ participation. Our paper questions why this kind of approach is reproducing the unidirectional relationship instead of creating a bidirectional relationship. We propose an extension of the ethnographic approach whereby anthropological reflection is generated in the company through a flexible tangible scenario model of the bidirectional connection between the energy company and the users.
    OriginalsprogEngelsk
    TitelEPIC: Proceedings of Ethnographic Praxis in Industry Conference.
    Udgivelses stedUSA
    ForlagWiley
    Publikationsdato2013
    Sider116-128
    StatusUdgivet - 2013

    Fingeraftryk

    Industry
    Demonstrations
    Electricity

    Citer dette

    Løgstrup, L. B., Gunn, W., Said Mosleh, W., & Nelson-Burk, M. M. (2013). Designing anthropological reflection within an energy company. I EPIC: Proceedings of Ethnographic Praxis in Industry Conference. (s. 116-128). USA: Wiley.
    Løgstrup, Louise Buch ; Gunn, Wendy ; Said Mosleh, Wafa ; Nelson-Burk, Maren Melissa. / Designing anthropological reflection within an energy company. EPIC: Proceedings of Ethnographic Praxis in Industry Conference. . USA : Wiley, 2013. s. 116-128
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    Løgstrup, LB, Gunn, W, Said Mosleh, W & Nelson-Burk, MM 2013, Designing anthropological reflection within an energy company. i EPIC: Proceedings of Ethnographic Praxis in Industry Conference. . Wiley, USA, s. 116-128.

    Designing anthropological reflection within an energy company. / Løgstrup, Louise Buch; Gunn, Wendy; Said Mosleh, Wafa; Nelson-Burk, Maren Melissa.

    EPIC: Proceedings of Ethnographic Praxis in Industry Conference. . USA : Wiley, 2013. s. 116-128.

    Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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    AB - The move towards a more liberalized energy market and the emergent smart grid technology has forced a Scandinavian energy company to begin rethinking the relation between themselves and private energy end users. Originally a unidirectional relationship, the present and future have potential for a more bidirectional relationship between the company and their customers. During this process the company has realized that they lack knowledge about private energy end users. The company has run a demonstration project simulating the face of the electricity smart grid in private households and has used ethnographic methods to investigate the system effect of private households’ participation. Our paper questions why this kind of approach is reproducing the unidirectional relationship instead of creating a bidirectional relationship. We propose an extension of the ethnographic approach whereby anthropological reflection is generated in the company through a flexible tangible scenario model of the bidirectional connection between the energy company and the users.

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    Løgstrup LB, Gunn W, Said Mosleh W, Nelson-Burk MM. Designing anthropological reflection within an energy company. I EPIC: Proceedings of Ethnographic Praxis in Industry Conference. . USA: Wiley. 2013. s. 116-128