Dealing with Privacy and Security Risks: App Consumers in Mobile Ecosystems

Christoph Buck, Chris Horbel, Torsten Eymann

Publikation: Kapitel i bog/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review


The paper addresses the phenomenon that consumers buy and use mobile apps extensively despite the fact that many have only little specific knowledge about them. In particular this article seeks to explore how consumers deal with the risks and possible security frauds of mobile ecosystems. Based on the contextual characteristics of mobile ecosystems it is shown that app markets are characterized by high information asymmetries, which provide the ground for substantive risks due to the possibility of "cheating" by the market partners. The results of an exploratory study show that consumers use two strategies to overcome the perceived risks. Most importantly, they have high trust in the mobile ecosystem and the actors involved in it. Furthermore, they perceive themselves of being capable to deal with the risks involved in app consumption.

TitelTagungsband Multikonferenz Wirtschaftsinformatik 2014, MKWI 2014
RedaktørerDennis Kundisch, Leena Suhl, Lars Beckmann
Antal sider11
ForlagUniversität Paderborn
ISBN (Trykt)978-3-00-045311-3
ISBN (Elektronisk)9783000453113
StatusUdgivet - 2014
BegivenhedMultikonferenz Wirtschaftsinformatik 2014 - Paderborn, Danmark
Varighed: 26. feb. 201428. feb. 2014


KonferenceMultikonferenz Wirtschaftsinformatik 2014


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