Danish Companies Dashboard: An Interactive, Geospatial Visualisation of Industries and Profit in Denmark

Profound knowledge of the business landscape is crucial for any company wanting to affect its position in the market. Whereas corresponding data is publicly available, visual interfaces that inform on the distribution of companies operating in different sectors are rare. To close the gap for the Danish market, we developed the Danish Company Dashboard (DCD), which uses the Danish Business Authority’s database on company data to visually explore how the different companies, grouped by industries, are geographically scattered across Denmark on a regional and municipality plane. Moreover, the study and the accompanying visualisations provide insights into how the profit of each industry and company differs throughout the regions and municipalities, thereby supporting strategic decision making tasks of industry stakeholders.