Daily Brand Resistance and the Consumption of Brand Authenticity

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

OriginalsprogDansk
Publikationsdato2010
Antal sider22
StatusUdgivet - 2010
BegivenhedConsumer Culture Theory 5 - Madison, Wisconsin, USA
Varighed: 12. jun. 201012. jun. 2010

Konference

KonferenceConsumer Culture Theory 5
LandUSA
ByMadison, Wisconsin
Periode12/06/201012/06/2010

Citationsformater

Ulver-Sneistrup, S., Askegaard, S., & Kristensen, D. B. (2010). Daily Brand Resistance and the Consumption of Brand Authenticity. Paper præsenteret på Consumer Culture Theory 5, Madison, Wisconsin, USA.