Customizing exploitation and exploration quality management practices to strategy: Implications for firm performance

Julen Castillo-Apraiz, Nicole Franziska Richter, Jesus Matey de Antonio, Christian M. Ringle, Siegfried P. Gudergan

Publikation: Konferencebidrag uden forlag/tidsskriftPaperForskningpeer review

Abstrakt

We aim to advance understanding about quality management (QM) practices by clarifying how business level strategy conditions the impacts of exploitative and explorative QM practices on performance. We apply partial least squares structural equation modeling (PLS-SEM) to primary and secondary data from a sample of German pharmaceutical firms using SmartPLS 3. When fostering different QM practices, the findings support the need for pharmaceutical firms’ managers to select the right mix of exploitative or explorative QM practices in consideration of their strategic focus. Explorative QM practices are significantly more relevant for firms following a differentiation strategy, whereas exploitative QM practices are significantly more relevant for cost leaders. Furthermore, for strategically ambidextrous firms that follow simultaneously a cost and a differentiation focus, the interplay of the two QM practices matters.
OriginalsprogEngelsk
Publikationsdato2019
Antal sider44
StatusUdgivet - 2019
BegivenhedInnovation, Entrepreneurship and Knowledge Academy INEKA (formerly GIKA), 2019 - University of Verona, Verona, Italy, Verona, Italien
Varighed: 11. jun. 201913. jun. 2019
http://www.ineka-academy.com/ineka-2019-verona-venue/

Konference

KonferenceInnovation, Entrepreneurship and Knowledge Academy INEKA (formerly GIKA), 2019
LokationUniversity of Verona, Verona, Italy
LandItalien
ByVerona
Periode11/06/201913/06/2019
Internetadresse

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