Customer Lifetime and After Lifetime Value - Calculations from an Iranian perspective: Calculations from an Iranian perspective

Svend Hollensen, Jonathan A.J. Wilson, Mehdi Ebrahimi

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    Abstrakt

    Customer Lifetime Value (CLV) is an established relationship marketing-centric approach to evaluating the significance of a customer, and what resources should be allocated towards maintaining relations – beyond short-term transactional views. The conceptual argument presented in this paper contributes one very simple, yet significant argument, which is both transactional and relational. Namely, a large portion of humanity believes in a life beyond current existence – the Afterlife. Therefore, death in the psyche of such a person does not terminate benefit seeking, and there is value in the afterlife. The aim here, is to refine value-based calculations, drawing from varying religious perspectives: reincarnation, heaven, and enlightenment, amongst others.
    OriginalsprogEngelsk
    TidsskriftProceedings - Global Islamic Marketing Conference (GIMC) 2011
    Sider (fra-til)1
    Antal sider3
    StatusUdgivet - 20. mar. 2011
    BegivenhedGlobal Islamic Marketing Conference - Dubai, Forenede Arabiske Emirater
    Varighed: 20. mar. 201122. jun. 2011

    Konference

    KonferenceGlobal Islamic Marketing Conference
    Land/OmrådeForenede Arabiske Emirater
    ByDubai
    Periode20/03/201122/06/2011

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