Customer Attractiveness in Supplier Relationships: A Tamed Problem?

Mads Hovmøller Mortensen, Anders Peder Hansen, Mads Bruun Ingstrup

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelChallenges in Relationship Marketing
RedaktørerPer Vagn Freytag, Kristian Philipsen
Udgivelses stedAarhus
ForlagSystime Academic
Publikationsdato2010
Udgave1
Sider97-115
StatusUdgivet - 2010

Citer dette

Mortensen, M. H., Hansen, A. P., & Ingstrup, M. B. (2010). Customer Attractiveness in Supplier Relationships: A Tamed Problem? I P. V. Freytag, & K. Philipsen (red.), Challenges in Relationship Marketing (1 udg., s. 97-115). Aarhus: Systime Academic.
Mortensen, Mads Hovmøller ; Hansen, Anders Peder ; Ingstrup, Mads Bruun. / Customer Attractiveness in Supplier Relationships: A Tamed Problem?. Challenges in Relationship Marketing. red. / Per Vagn Freytag ; Kristian Philipsen. 1. udg. Aarhus : Systime Academic, 2010. s. 97-115
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Mortensen, MH, Hansen, AP & Ingstrup, MB 2010, Customer Attractiveness in Supplier Relationships: A Tamed Problem? i PV Freytag & K Philipsen (red), Challenges in Relationship Marketing. 1 udg, Systime Academic, Aarhus, s. 97-115.

Customer Attractiveness in Supplier Relationships: A Tamed Problem? / Mortensen, Mads Hovmøller; Hansen, Anders Peder; Ingstrup, Mads Bruun.

Challenges in Relationship Marketing. red. / Per Vagn Freytag; Kristian Philipsen. 1. udg. Aarhus : Systime Academic, 2010. s. 97-115.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskning

TY - CHAP

T1 - Customer Attractiveness in Supplier Relationships: A Tamed Problem?

AU - Mortensen, Mads Hovmøller

AU - Hansen, Anders Peder

AU - Ingstrup, Mads Bruun

PY - 2010

Y1 - 2010

M3 - Book chapter

SP - 97

EP - 115

BT - Challenges in Relationship Marketing

A2 - Freytag, Per Vagn

A2 - Philipsen, Kristian

PB - Systime Academic

CY - Aarhus

ER -

Mortensen MH, Hansen AP, Ingstrup MB. Customer Attractiveness in Supplier Relationships: A Tamed Problem? I Freytag PV, Philipsen K, red., Challenges in Relationship Marketing. 1 udg. Aarhus: Systime Academic. 2010. s. 97-115