Cultural Corporate Branding: An Encounter of Perspectives

Søren Askegaard; Simon Møberg Torp

doi:10.4324/9780203710807-16

Cultural Corporate Branding: An Encounter of Perspectives

Publikation: Kapitel i bog/rapport/konference-proceeding › Kapitel i bog › Forskning › peer review

Originalsprog	Engelsk
Titel	Marketing Management : A Cultural Perspective
Redaktører	Luca M Visconti, Lisa Peñaloza, Nil Toulouse
Udgivelsessted	London
Forlag	Routledge
Publikationsdato	2020
Udgave	2.
Sider	199-215
ISBN (Trykt)	9781138561403, 9781138561410
ISBN (Elektronisk)	9780203710807
DOI	https://doi.org/10.4324/9780203710807-16
Status	Udgivet - 2020

Bibliografisk note

in L. Peñaloza, N. Toulouse & L.M. Visconti, eds., Marketing Management: A Cultural Perspective, 2nd revised edition, London: Routledge, 199-215.

Dokumenter og links

10.4324/9780203710807-16

SDU link

Tjek adgangen til materialet i Syddansk Universitetsbiblioteks søgemaskine

Citationsformater

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