Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen?

Alexander Brem, Tanja Jovanovic, Alan Tomczak

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Crowdfunding has undergone incredible growth worldwide in previous years.Meanwhile
many entrepreneurs use crowdfunding or rather crowdinvesting for financing within
Germany. Due to the fact that crowdinvesting – as a subform of crowdfunding – and
cooperatives are based on the same fundamental idea, which is “many can do more”, it
could be regarded as financial alternative for cooperatives. This article explains crowdinvesting
and discusses its relevance for small cooperatives currently seeking startup
capital. Therefore, first a study of 80 companies, financed through crowdinvesting, was
made. Second, a comparative analysis of eleven start-ups founded as limited liability
companies or cooperatives was undertaken. Third, interviews with six cooperatives including
three crowdinvested ones were conducted. The results indicate a growing potential
for cooperatives in the context of crowdinvesting. However, cooperatives must
improve their openness to digital media as well as on their reputation among entrepreneurs.
OriginalsprogTysk
TidsskriftZeitschrift fuer das Gesamte Genossenschaftswesen
Vol/bind64
Udgave nummerSonderheft 2014
Sider (fra-til)39–52
ISSN0044-2429
StatusUdgivet - 2014

Fingeraftryk

Entrepreneurship
Entrepreneurs
Financing
Openness
Comparative analysis
Start-ups
Digital media

Citer dette

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title = "Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgr{\"u}ndungen?",
abstract = "Crowdfunding has undergone incredible growth worldwide in previous years.Meanwhilemany entrepreneurs use crowdfunding or rather crowdinvesting for financing withinGermany. Due to the fact that crowdinvesting – as a subform of crowdfunding – andcooperatives are based on the same fundamental idea, which is “many can do more”, itcould be regarded as financial alternative for cooperatives. This article explains crowdinvestingand discusses its relevance for small cooperatives currently seeking startupcapital. Therefore, first a study of 80 companies, financed through crowdinvesting, wasmade. Second, a comparative analysis of eleven start-ups founded as limited liabilitycompanies or cooperatives was undertaken. Third, interviews with six cooperatives includingthree crowdinvested ones were conducted. The results indicate a growing potentialfor cooperatives in the context of crowdinvesting. However, cooperatives mustimprove their openness to digital media as well as on their reputation among entrepreneurs.",
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Crowdsourcing, Crowdfunding, Crowdinvesting : Eine Renaissance von Genossenschaften bei Unternehmensgründungen? / Brem, Alexander; Jovanovic, Tanja; Tomczak, Alan.

I: Zeitschrift fuer das Gesamte Genossenschaftswesen, Bind 64, Nr. Sonderheft 2014, 2014, s. 39–52.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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AB - Crowdfunding has undergone incredible growth worldwide in previous years.Meanwhilemany entrepreneurs use crowdfunding or rather crowdinvesting for financing withinGermany. Due to the fact that crowdinvesting – as a subform of crowdfunding – andcooperatives are based on the same fundamental idea, which is “many can do more”, itcould be regarded as financial alternative for cooperatives. This article explains crowdinvestingand discusses its relevance for small cooperatives currently seeking startupcapital. Therefore, first a study of 80 companies, financed through crowdinvesting, wasmade. Second, a comparative analysis of eleven start-ups founded as limited liabilitycompanies or cooperatives was undertaken. Third, interviews with six cooperatives includingthree crowdinvested ones were conducted. The results indicate a growing potentialfor cooperatives in the context of crowdinvesting. However, cooperatives mustimprove their openness to digital media as well as on their reputation among entrepreneurs.

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