Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies

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Resumé

These days, crowdfunding has become an established tool for entrepreneurial financing. Beyond that, it also established a new way of innovation marketing, especially for high-tech products: using crowdfunding to find out if there is a market for the product. Without the goal of collecting money for the start-up, this approach makes a new strategic approach necessary how to setup entrepreneurial commercialization strategies. This chapter offers insights into such crowdfunding behavior, and how technology entrepreneurs can make use of it. For this, a market theory perspective is taken on crowdfunding platforms, with implications for theory and practice.
OriginalsprogEngelsk
TitelHandbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development
RedaktørerFrancois Therin, Francesco Paolo Appio, Hyungseok Yoon
Udgivelses stedCheltenham, UK
ForlagEdward Elgar Publishing
Publikationsdatosep. 2019
Sider156-174
Kapitel8
ISBN (Trykt)978 1 78643 906 2
StatusUdgivet - sep. 2019

Fingeraftryk

Marketing technologies
Technology entrepreneurship
Innovation
Commercialization
Start-up
Marketing innovation
Entrepreneurs
Financing
High-tech

Citer dette

Giones, F., & Brem, A. (2019). Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. I F. Therin, F. P. Appio, & H. Yoon (red.), Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development (s. 156-174). Cheltenham, UK: Edward Elgar Publishing.
Giones, Ferran ; Brem, Alexander. / Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development. red. / Francois Therin ; Francesco Paolo Appio ; Hyungseok Yoon. Cheltenham, UK : Edward Elgar Publishing, 2019. s. 156-174
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Giones, F & Brem, A 2019, Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. i F Therin, FP Appio & H Yoon (red), Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development. Edward Elgar Publishing, Cheltenham, UK, s. 156-174.

Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. / Giones, Ferran; Brem, Alexander.

Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development. red. / Francois Therin; Francesco Paolo Appio; Hyungseok Yoon. Cheltenham, UK : Edward Elgar Publishing, 2019. s. 156-174.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingBidrag til bog/antologiForskningpeer review

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Giones F, Brem A. Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization strategies. I Therin F, Appio FP, Yoon H, red., Handbook of Research on Techno-Entrepreneurship, Third Edition : Ecosystems, Innovation and Development. Cheltenham, UK: Edward Elgar Publishing. 2019. s. 156-174