Cross-cultural differences in customer delight: An application of the three-factor-theory of customer satisfaction in different cultures

Kurt Matzler, Rita Faullant, F. Bailom, A. Linder

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2009
Status	Udgivet - 2009
Begivenhed	38th Annual Conference of the European Marketing Academy - Nantes, Frankrig Varighed: 26. maj 2009 → 29. maj 2009

Konference	38th Annual Conference of the European Marketing Academy
Land/Område	Frankrig
By	Nantes
Periode	26/05/2009 → 29/05/2009

SDU link

@conference{ad7696ad71b94f2d82d777247c06dcfe,

title = "Cross-cultural differences in customer delight: An application of the three-factor-theory of customer satisfaction in different cultures",

author = "Kurt Matzler and Rita Faullant and F. Bailom and A. Linder",

year = "2009",

language = "English",

note = "38th Annual Conference of the European Marketing Academy ; Conference date: 26-05-2009 Through 29-05-2009",

}

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper › Forskning › peer review