Country-of-Origin Effect: Estimating the Marketing Ethics of Patriotic Emotions in American Advertising

Juste Brukiene, Dainora Grundey

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelPostmodern Society and Consumption Patterns from the Perspective of Social Sciences : 5th International Conference fo Senior and Junior Researchers
Vol/bind1
Udgivelses stedVilnius
ForlagVilniaus universiteto leidykla
Publikationsdato2005
Sider50
ISBN (Trykt)9986-19-735-X
StatusUdgivet - 2005
Udgivet eksterntJa

Citationsformater

Brukiene, J., & Grundey, D. (2005). Country-of-Origin Effect: Estimating the Marketing Ethics of Patriotic Emotions in American Advertising. I Postmodern Society and Consumption Patterns from the Perspective of Social Sciences: 5th International Conference fo Senior and Junior Researchers (Bind 1, s. 50). Vilniaus universiteto leidykla.