Corporate Sports Sponsorship: Exploring the Roles of Consumer Perception, Consumer Response and Sponsors' Brand Reputation – Evidence from Malaysia

Anisah Hambali, Sharifah Faridah Syed Alwi, Bang Nguyen, Nor Izham Ismail

Publikation: Kapitel i bog/rapport/konference-proceedingKapitel i bogForskningpeer review

OriginalsprogEngelsk
TitelAsia Branding : Connecting Brands, Consumers and Companies
RedaktørerBang Nguyen, T C Melewar, Don E. Schultz
Udgivelsessted9781137489951
ForlagPalgrave Macmillan
Publikationsdato14. okt. 2016
Sider215-236
Kapitel13
StatusUdgivet - 14. okt. 2016
Udgivet eksterntJa

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