Corporate Social Responsibility Within the Smartphone Industry

Pascal Mach, Reynir Smari Atlason, Wolfgang Gerstlberger

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

Resumé

The smartphone industry is a venue of high competition as devices come closer in terms of functionality and design. Attracting potential customers by offering maximum capacity, extended warranty or great functionality is not sufficient by current standards. Moreover, manufacturers of smartphones portray commitments to the economy, society and to the environment, especially with in the public media. Corporate Social Responsibility (CSR) influences most processes within firms, also the product development. This research handles five smartphone manufacturers and their performance within the economic, environmental and social area. CSR reports are assessed by using a proven methodology by Morhardt, Baird, & Freeman, based on the G4 Global Sustainability Guidelines. Results show that smartphone manufacturers tend to focus mostly on the environmental sphere within CSR, where Microsoft scored the highest of all firms studied.
OriginalsprogEngelsk
TitelProceeding of the 17th Continuous Innovation Network Conference : Innovation and tradition: combining the old and the new
RedaktørerKatharina Hölzle, Jennie Björk
Antal sider11
ForlagContinuous Innovation Network
Publikationsdato2017
ISBN (Elektronisk)978-90-77360-19-4
StatusUdgivet - 2017
Begivenhed17th International Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new - Politecnico di Torino, Turin, Italien
Varighed: 11. sep. 201613. sep. 2016
Konferencens nummer: 17

Konference

Konference17th International Continuous Innovation Network Conference
Nummer17
LokationPolitecnico di Torino
LandItalien
ByTurin
Periode11/09/201613/09/2016

Fingeraftryk

Corporate Social Responsibility
Industry
Functionality
Warranty
Methodology
Microsoft
Sustainability
Product development
Environmental economics

Citer dette

Mach, P., Atlason, R. S., & Gerstlberger, W. (2017). Corporate Social Responsibility Within the Smartphone Industry. I K. Hölzle, & J. Björk (red.), Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new Continuous Innovation Network.
Mach, Pascal ; Atlason, Reynir Smari ; Gerstlberger, Wolfgang. / Corporate Social Responsibility Within the Smartphone Industry. Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. red. / Katharina Hölzle ; Jennie Björk. Continuous Innovation Network, 2017.
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Mach, P, Atlason, RS & Gerstlberger, W 2017, Corporate Social Responsibility Within the Smartphone Industry. i K Hölzle & J Björk (red), Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. Continuous Innovation Network, 17th International Continuous Innovation Network Conference, Turin, Italien, 11/09/2016.

Corporate Social Responsibility Within the Smartphone Industry. / Mach, Pascal; Atlason, Reynir Smari ; Gerstlberger, Wolfgang.

Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. red. / Katharina Hölzle; Jennie Björk. Continuous Innovation Network, 2017.

Publikation: Bidrag til bog/antologi/rapport/konference-proceedingKonferencebidrag i proceedingsForskningpeer review

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Mach P, Atlason RS, Gerstlberger W. Corporate Social Responsibility Within the Smartphone Industry. I Hölzle K, Björk J, red., Proceeding of the 17th Continuous Innovation Network Conference: Innovation and tradition: combining the old and the new. Continuous Innovation Network. 2017