@inbook{e5dfe636d7b14b6bb021a8dbb361c5e0,
title = "Consuming the fashion tattoo",
abstract = "From being considered a marginal and sometimes deviant behavior, the consumption of tattoos has become a mass consumer phenomenon. As tattoos have gained in popularity, it can be expected that the reasons for why people get tattoos have shifted as well. This paper explores consumers{\textquoteright} motivations for getting a fashion tattoo and the meaning associated with its consumption. Through phenomenological interviews with fashion tattooees, the themes 'art/fashion{\textquoteright}, 'personalization and biographing{\textquoteright}, 'contextual representation of self{\textquoteright}, and 'meanings?{\textquoteright} are related to existing consumption theory. ",
author = "Dannie Kjeldgaard and Anders Bengtsson",
year = "2005",
language = "English",
volume = "32",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "172--177",
booktitle = "Advances in Consumer Research",
}