Consumer loyalty on the grocery product market: An empirical application of Dick and Basu's framework

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

OriginalsprogEngelsk
TidsskriftJournal of Consumer Marketing
Vol/bind28
Udgave nummer5
Sider (fra-til)333-343
Antal sider11
ISSN0736-3761
StatusUdgivet - 2011

Emneord

  • Customer Loyalty
  • Dick and Basu's framework
  • Food products
  • Gender differences

Citationsformater