Consumer culture theory (re)visits actor-network theory: Flattening consumption studies

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Abstrakt

The vocabulary and tactics developed by actor-network theory (ANT) can shed light on several ontological and epistemological challenges faced by consumer culture theory. Rather than providing ready-made theories or methods, our translation of ANT puts forward a series of questions and propositions that, captured through the metaphor of 'flattening', invite a rethinking of how ontologies of consumption-its subjects, objects and devices, content and contexts, materiality and socioculturality-are enacted through precarious networks of heterogeneous relations.
OriginalsprogEngelsk
TidsskriftMarketing Theory
Vol/bind13
Udgave nummer2
Sider (fra-til)227-242
Antal sider16
ISSN1470-5931
DOI
StatusUdgivet - 1. jun. 2013

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